The Game of Thrones creators have collaborated with the non-fungible (NFT) marketplace Nifty’s to launch a collection of digital collectibles based on the popular television series. Non-fungible tokens (NFTs) are cryptographically unique tokens tied to digital and physical assets, providing proof of ownership for objects such as artwork, music, and video game items.
“Game of Thrones: Build Your Realm” is a cooperation between HBO and digital production company Daz 3D, which will design, develop, and launch the collection.
According to Nifty’s, the initial sale will begin with the release of Game of Thrones-inspired avatars. The avatars will come with a collection of digital collectibles that collectors may use to enhance their avatars.
The Game of Thrones NFT collection will comprise a variety of digital collectibles such as weapons, companions, and gear that will allow fans to modify the stats of their avatars.
“We’re pleased to grow the Game of Thrones fandom and franchise with this unique digital collectible program that will engage fans on a deeper level,” said Josh Hackbarth, Warner Bros Discovery’s Head of NFT Commercial Development, in a statement. He claims that the collection helps fans to engage themselves in the show’s world, boosting the entire fan experience.
The collection is part of a more extensive program that will span multiple mediums and events. Other items include classic Game of Thrones moments, locales, characters, and more.
“Our goal with the fans, as always, is to provide new opportunities for them to interact with the stories and characters they love,” Hackbarth said.
“Nifty’s is excited to collaborate with Warner Bros. Discovery Global Consumer Products to continue pushing the boundaries of creativity and imagination,” stated Jeff Marsilio, Nifty’s CEO, and co-founder.